The Burly Boy Spice Company started out with a bunch of guys getting together for their regular Thursday night of beef, bourbon, and football. While enjoying the fellowship of each other, a nice steak, and their favorite bourbon, they began experimenting with different spice combinations to bring out the natural flavors of the beef. After months of trials and of course, lots of steak, they found a combination that just seemed to be perfect, and the famous Beef Rub became a reality.